*→Do I Need a Kajabi Expert or Can I Set This Up Myself?

Kajabi can be used without outside help. The more relevant question is whether the way the account is being set up supports how you plan to sell and deliver your work.

This question usually comes up after some work has already been done. There may be products created, pages published, and email automation connected. The uncertainty is not about how to use the platform. It is about whether the setup actually supports the business it is meant to run.

What people usually set up on their own

Most people begin by putting together the visible pieces. They create a product, build a few pages, connect an opt in or checkout, and set up basic email automation. Kajabi is designed to make this approachable, and many people do this without issue.

What is harder to evaluate is whether those pieces belong together in their current form. Two Kajabi accounts can contain the same features and function very differently depending on how offers are structured, how buyers move through the site, and how email supports the sale.

Where uncertainty tends to show up

Problems rarely appear as broken features.

They tend to show up as questions like whether something important has been overlooked, whether the account can support additional offers, or whether making changes will require undoing work that has already been done. Pages and emails may be adjusted multiple times without a clear sense of whether the setup itself is the issue.

At this point, the platform works. The uncertainty is about whether it works in the right way.

When setting it up yourself makes sense

Setting up Kajabi on your own makes sense when you are still determining what you want to sell, when you are not actively promoting an offer, or when you expect the structure to change as ideas are tested. It also makes sense if the primary goal is learning the platform rather than running sales.

In these situations, rebuilding later is expected and not disruptive.

When professional help becomes useful

Professional help becomes useful when you are preparing to sell, when pricing and delivery are already decided, or when the account needs to support a specific way of marketing. It is also useful when you want an experienced review of what already exists rather than continuing to revise individual pages or emails.

At this stage, the work is not about adding features. It is about evaluating whether the setup supports the offer, the pricing, and the way buyers are meant to move through the system.

How to think about the decision

This decision is not about whether Kajabi is easy or difficult to use.

It is about whether the current setup supports what is being sold, how it is sold, and how it is delivered over time. When those elements align, Kajabi tends to feel straightforward. When they do not, progress slows even though nothing is technically broken.

That is usually when an outside perspective focused on structure and use case becomes valuable.

Frequently Asked Questions

Can I set up Kajabi myself and still get help later?

Yes. Many people start on their own and then get help reviewing or adjusting what has already been built. The work at that point is usually about structure and alignment rather than starting from scratch.

What does a Kajabi expert actually help with?

A Kajabi expert helps evaluate whether the account setup supports the offer, pricing, and delivery model. This often includes reviewing products, pages, email automation, and how buyers move through the system.

Is hiring help only for large or complex businesses?

No. Hiring help is often most useful when a business is simple but needs to work correctly. Smaller setups benefit just as much from having the structure evaluated early.

Do I need help before or after launching?

Either. Some people get help before launching to confirm the setup supports their plan. Others seek help after launch when they realize changes are affecting multiple parts of the account.