→ How to Create the Perfect Kajabi Launch (Step by Step)
A Kajabi launch requires a defined offer, a structured sales page, coordinated email communication, and connected automation inside a single sales funnel.
This question usually comes up after a course or program is built and enrollment is about to open.
Step 1: Define the Offer
Establish:
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The audience
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The transformation
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The price
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Payment plans
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Enrollment timeline
Inside Kajabi, create:
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The product
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The offer
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Pricing rules
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Access duration
Offer definition drives every part of the launch.
Step 2: Build the Sales Page
Your sales page should outline:
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The problem addressed
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The outcome delivered
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Program components
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Bonuses
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Pricing and enrollment dates
Inside Kajabi:
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Use a landing page
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Insert purchase buttons
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Connect buttons to checkout
The page serves one function: enrollment.
Step 3: Configure Checkout
Inside Kajabi:
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Set pricing accurately
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Confirm payment plan structure
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Define access length
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Add post-purchase automation
Complete a full purchase test before launch day.
Step 4: Create the Launch Email Sequence
A launch sequence typically includes:
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Enrollment announcement
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Value-driven reminders
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Objection handling emails
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Enrollment deadline reminders
Inside Kajabi:
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Build an email sequence
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Apply automation triggers
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Use tags for segmentation
Each email should move subscribers toward enrollment.
Step 5: Connect the Sales Funnel
A standard Kajabi launch funnel includes:
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Opt-in page (if generating new leads)
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Email sequence
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Sales page
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Checkout page
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Thank-you page
Use Kajabi automations to:
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Tag buyers
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Remove buyers from promotional emails
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Trigger onboarding emails
Every step should connect logically from entry to purchase.
Step 6: Test the System
Before launch:
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Click every link
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Review formatting on mobile
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Confirm automation rules
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Check email timing
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Complete a test purchase
System testing protects revenue.
Step 7: Monitor Enrollment
During the launch:
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Review open rates
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Monitor click rates
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Track page visits
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Watch checkout conversion
Adjust messaging if engagement drops.
Step 8: Deliver Onboarding
After enrollment closes:
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Send access instructions
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Trigger welcome emails
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Review performance metrics
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Document results for the next launch
Launch review improves future execution.
Where This Fits in the Process
This question usually arises after course creation and before opening enrollment. The next decision often involves choosing between live enrollment, evergreen enrollment, or a hybrid model inside Kajabi.
FAQ
Can Kajabi run a complete launch without other tools?
Yes. Kajabi supports landing pages, email sequences, checkout, automation, and onboarding within one system.
How long should enrollment stay open?
Many launches run five to ten days depending on audience size and engagement.
Do I need a webinar for a Kajabi launch?
A webinar can increase engagement. Email-based launches also perform effectively.
Should I build a complicated sales funnel?
A focused opt-in, email sequence, sales page, and checkout flow are sufficient for most launches.
