→ How do I track and analyze my email marketing efforts?
You track and analyze email marketing by reviewing engagement and behavior metrics such as clicks, conversions, unsubscribes, and overall trends to understand which emails influence action.
This post explains what to track, where to find the data, and how to use it to make decisions.
What email marketing data actually matters
Not all metrics indicate intent. Some show visibility, while others show behavior.
The most useful metrics show what subscribers do after receiving an email.
Key email marketing metrics to track
Click through rate
Click through rate shows how many subscribers clicked a link inside the email. This is one of the strongest indicators of engagement because it reflects action.
Conversion behavior
Conversion behavior shows what happens after the click, such as a purchase, registration, or form submission. This connects email performance to outcomes.
Unsubscribe rate
Unsubscribe rate shows how many people opted out after an email. Sudden increases often indicate message mismatch or frequency issues.
Open rate
Open rate shows how many subscribers opened the email. Due to privacy changes, this metric is less reliable and should only be used for directional comparison over time.
Where to find email performance data in Kajabi
Step 1: Open the email campaign
In Kajabi, go to Email Campaigns and select the broadcast or sequence you want to review. The campaign dashboard displays opens, clicks, and unsubscribes.
Step 2: Review click activity
Look at which links are clicked and how often. This shows which calls to action and topics receive engagement.
Step 3: Compare emails within the same campaign
Review performance across emails in the same sequence to identify patterns rather than focusing on a single send.
How to analyze results after someone clicks
Email performance continues after the click.
After a click, review whether the subscriber:
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completed a purchase
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enrolled in a program
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submitted a form
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reached the intended page
This shows whether the email influenced behavior, not just interest.
How to use email data to improve performance
Step 4: Adjust one variable at a time
When making changes, adjust only one element, such as the subject line, call to action, or timing. This makes results easier to interpret.
Step 5: Look for trends over time
Consistent patterns matter more than isolated spikes or drops. Review performance across multiple sends.
How often should email marketing performance be reviewed
Email data should be reviewed:
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after each broadcast
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monthly for automated sequences
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before and after launches
Regular review supports better sequencing and alignment.
Common mistakes when analyzing email marketing
Common mistakes include relying only on open rates, ignoring post-click behavior, changing too many variables at once, and drawing conclusions from a single email.
Frequently asked questions
What is the most important email marketing metric?
Click through rate and conversion behavior provide the clearest signals of engagement and intent.
Can email performance be tracked directly in Kajabi?
Yes. Kajabi provides built in analytics for email campaigns, including clicks and unsubscribes.
Should all emails be evaluated the same way?
No. Broadcasts, automated sequences, and transactional emails serve different purposes and should be evaluated differently.
How do I know when an email sequence needs improvement?
Low clicks, high unsubscribes, or weak follow through behavior usually indicate a need to adjust messaging or sequencing.
Is testing email content necessary?
Testing helps identify what resonates and improves results over time.
