→ Kajabi Contacts Show ‘Never Subscribed’? Here’s How to Fix It and Send Emails

If you see “Never Subscribed” on Kajabi contacts, it does not automatically mean those people never joined your email list. In most cases, it means Kajabi does not recognize an active email subscription for that contact.

This can stop emails from sending, cause audience confusion, and lead to sending messages to the wrong people if it is not corrected.

This guide explains what “Never Subscribed” means in Kajabi, why it happens, how to fix it, and how to safely send emails afterward.

What “Never Subscribed” Means in Kajabi

In Kajabi, contacts and email subscribers are not the same thing.

A contact marked as “Never Subscribed” means:

• The contact record exists in Kajabi

• The email address is stored

• Kajabi does not have an active email subscription tied to that contact

• That contact will not receive email broadcasts or sequences

This status is most often related to how the contact was added, not whether the person actually opted in.

Common Reasons Kajabi Contacts Show “Never Subscribed”

Imported contacts without confirmed permission

When contacts are uploaded using a CSV file, Kajabi does not automatically assume email permission unless it is explicitly confirmed during the import process.

Contacts added manually

Contacts created manually inside Kajabi are not subscribed to email by default. They must be subscribed intentionally.

Migrated email lists from another platform

When moving contacts from another email platform, subscription status may not transfer correctly if fields or permissions are not mapped properly.

Automations or offers that create contacts only

Some automations or offer actions create contact records but do not subscribe those contacts to email unless a subscription step is included.

How to Fix “Never Subscribed” in Kajabi

Step-by-step in the video.

How to Send Emails After Fixing the Issue

Once contacts are subscribed, emails can be sent using filters or segments.

Best practices include:

• Using tags to define who should receive the email

• Excluding contacts who should not receive the message

• Previewing the audience count before sending

• Sending test emails when possible

This reduces the risk of emailing the wrong people.

How to Prevent “Never Subscribed” Issues in the Future

When creating contacts manually or uploading CSV file

• Subscribe contacts to email intentionally

• Do not assume Kajabi subscribes them automatically

When using automations

• Check your settings for opting in, auto-subscribe or do they have to check a box
• Note if you're using single or double opt-in settings

Frequently Asked Questions

Why can’t I email contacts marked “Never Subscribed” in Kajabi?
Kajabi blocks email sends to contacts without an active subscription to protect deliverability and compliance.

Does “Never Subscribed” mean the contact never opted in?
Not always. It often means the subscription status was not recorded correctly.

Can I fix “Never Subscribed” contacts in bulk?
Yes. Kajabi allows you to filter contacts and subscribe them in bulk if you have permission.

Will fixing this improve email deliverability?
Yes. Correct subscription status helps ensure emails are sent intentionally and reduces sending errors.

Is this related to Kajabi email segmentation?
Yes. Subscription status affects who appears in segments and who can receive emails.

Summary

When Kajabi contacts show “Never Subscribed,” it is usually a setup or import issue, not a lost audience.

By understanding why it happens, fixing subscription status correctly, and sending emails using proper filters, you can confidently email the right people without confusion or mistakes.