⭐Kajabi Pricing Plans Compared: Which Tier Delivers the Best Value?

Picking the right plan on Kajabi is about matching real business needs with the features that help you sell, scale, and systemize without paying for tools you don’t use.

Let's break down Kajabi’s 2025 pricing tiers, what you get at each level, and who truly benefits most. Kajabi

Kajabi’s Pricing Structure at a Glance

Kajabi offers four main tiers, ranging from starter-level access to full power for scaling brands.

Pricing varies slightly depending on whether you pay monthly or annually (annual billing typically saves up to ~20% so worth it!). Kajabi

1. Kickstarter Plan — Affordable and Beginner-Friendly 

Best Value If: You’re just launching your first course or digital product and not ready for heavy monthly costs.

What You Get:

• A single product (course, coaching program, community, etc.)

• One website and community

• 250 email contacts

• Unlimited landing pages, funnels, and marketing emails

• One admin user

• 30-day trial here

Biggest Drawbacks of choosing the lowest tier of Kickstarter: You do not have the ability to connect a custom domain to your site, Kajabi branding is in the footer of every page, and only 250 email contacts.

Who It’s For:
This plan is great if you’re dipping your toes into knowledge commerce and want Kajabi’s all-in-one stack without committing heavily. It packs surprisingly powerful features for the price, but the low contact limit means you’ll likely need to upgrade once your audience grows. Kajabi

Value Takeaway: The best entry point if your goal is to validate your idea and start selling without juggling multiple tools.

2. Basic Plan — The Sweet Spot for Most Creators

Best Value If: You already have 2–5 products (meaning coaching program and/or courses), or want solid email and marketing capacity.

What You Get (vs. Kickstarter):

• Up to 5 products

• 2,500 contacts

• Ability to connect a custom domain to your site

• Unlimited landing pages, emails, funnels, and access groups

• One website and one admin user

• Marketing automations

• Unlimited marketing emails and landing pages

• 30-day trial here

Who It’s For:
Creators making consistent sales from multiple offerings such as courses plus memberships and/or coaching will see real value here. The larger email contacts cap and expanded product allowance mean more flexibility for audience segmentation, campaigns, and offers. Kajabi

👉My Suggestion: Start at this tier and move up when you're ready. It's so easy with one click to move to the next tier.

Value Takeaway: The entry-level “business builder” tier where you get a robust all-in-one stack worth far more than the sum of its parts.

3. Growth Plan — Scale With More Advanced Automations

Best Value If: You’re growing fast and need automation, many Admin users, and more email contacts.

What You Get (vs. Basic):

• Up to 50 products (courses and coaching)

• 25,000 email contacts

• Advanced automation workflows

• 10 admin users — great for teams

• Affiliate program support (reward those that sell your programs)

• Video transcriptions 
• Cohort coaching programs (everyone goes through a course at the same time)

• Remove Kajabi branding (shows up in the footer of each page)

• Universal Inbox and Comment-to-DMs (similar to Many Chat)
• 30-day trial here

Who It’s For:
This tier is Kajabi’s most popular for scaling campaigns and growing a team.

Value Takeaway: Offers the best balance of features vs. cost for brands earning multiple consistent revenue streams.

4. Pro Plan — Heavy Lifting & Maximum Flexibility

Best Value If: You run a high-volume business, manage multiple brands/sites, or need top-tier admin control.

What You Get (on top of what's included in Growth):

• Unlimited products

• Up to 100,000 email contacts

• 3 completely separate websites 

• 3 completely separate communities

• 25 admin users

• AI dubbing for videos in multiple languages 
• Your own branded app available in Google and Apple stores 

• 30-day trial here

Who It’s For:
Established entrepreneurs with multiple brands or businesses will get the most out of this tier. Kajabi

Value Takeaway: For high-growth businesses, the scalability and team collaboration features justify the price tag.

How to Decide: Value Over Headline Price

Here’s a quick rule of thumb:

✔ If you want simplicity and affordability → Kickstarter
✔ If you want a balanced business toolset → Basic (my suggestion is to start at this level)
✔ If you want automation and team support → Growth
✔ If you need enterprise-level scale and customization → Pro

Final Verdict: Tier That Delivers the Best Value

If you look beyond pricing alone and focus on value delivered per dollar, the Growth Plan generally wins for most established creators, especially if you’re selling multiple products, running email campaigns, and building systems rather than just a single course. Its automation, email contacts capacity, and affiliate tools unlock real business leverage you won’t find at lower tiers. Kajabi

That said, Basic delivers excellent ROI if you’re building up and want a full marketing stack without breaking the bank, making it the best starter business tier for most professionals.

30-day trial here