Should You Wait Until You Have Something to Sell Before You Start?

In reality, holding off on growing your email list until everything feels just right means missing out on valuable momentum. 

The best time to start growing your list is before you even have something to sell. Yes, even if you are still figuring out your offer.

⭐FIVE REASONS why starting your email list now is a smart business move.

1. Build trust before you sell anything

People are more likely to buy from people they know and trust. By showing up in their inbox regularly with helpful or inspiring content, you become familiar and credible. When your offer is ready, your audience will already be warmed up and more likely to buy.

2. Use your email list to test ideas

Your email list is not just for promoting. It's also a space for learning what your audience wants. You can share ideas, ask questions, run simple polls, and see what topics spark the most interest. This feedback helps you shape the offer your audience wants (rather than create something that they don't want, without even realizing it).

3. Have a ready audience when you launch

Launching something to no one is discouraging. If you start building your list now, you'll have a group of interested people ready to hear about your offer the moment it's ready. This gives your launch a strong head start and increases the chance of making early sales.

4. Gain confidence

Writing to your email list helps you practice talking about your niche and the value you give. The more you do it, the more confident you'll become in your messaging. This also helps you get clear on who you serve and what problems you solve.

5. Attract the right people 

You can begin by offering a simple free resource. It gives people a reason to join your email list and helps you attract the kind of people who are a good fit for your future offer.

How to Get Started Building Your Email List

Step 1: Choose your email platform Kajabi is a great all-in-one option for building your list and automating follow-up emails (see profile for details)

Step 2: Create a simple free resource Think about a common question or challenge your ideal client has. Turn your answer into a short PDF or video.

Step 3: Set up a landing page Use your platform to create a page where people can enter their name and email in exchange for your free resource.

Step 4: Write a welcome email sequence This email thanks them for signing up and introduces who you are, what you do, and what kind of content they can expect from you.

Step 5: Share your landing page Post it on social media, add it to your website, or mention it in conversations with people who fit your audience.

Step 6: Email your list consistently You don't need to email every day, but aim for regular weekly or every other week contact. Focus on providing value and building trust over time.

Starting now means you are planting seeds for your future success. Your email list will grow alongside your business and become one of your most valuable assets.

Your success is inevitable!