Limiting Beliefs Are Killing Your Sales

August 5, 2025: The Copy Psychology Newsletter Copywriting is often thought of as writing that sells, but what actually makes it persuasive has little to do with the writing itself and everything to do with the psychology behind it. When someone reads a website, an email, or a sales page, they're not making decisions based on facts alone. They're reacting to how something makes them feel, wheth...

The Copy Psychology Newsletter July 22, 2025 When it comes to writing copy for your website or sales page, it’s easy to lead with logic. You naturally want to explain your process, highlight your experience, and list all the benefits of what you offer.  👉The problem is that most people don’t make decisions based on logic. Instead, they make decisions based on how something makes them feel. Logi...

The Copy Psychology Newsletter: July 8, 2025  Ingroup bias is a natural tendency to feel more comfortable around people who feel familiar. This could mean someone who talks like you, works like you, or shares similar values. When that familiarity is present, trust happens faster and more easily. This is something we all do without even thinking about it.   We may read a sentence and suddenly f...