Why Most Buyers Go Quiet (And How Smart Copy Reopens the Conversation)
The Copy Psychology Newsletter: June 10, 2025Â
Someone reaches out.They ask for your pricing. They request a proposal. They click your sales page.
Then the conversation goes quiet.
You wonder if they lost interest. You may even consider it a closed loop.But that small action they took (the inquiry, the call, the click) holds more weight than you think.
Let’s break down the psychology behind thi...
How to Write Sales Copy With AI (without sounding like AI)
You will not stand out or achieve meaningful success by doing what everyone else is doing. Excellence comes from originality, not imitation.
Yes, AI can become a helpful writing partner. It can assist with outlines, spark fresh ideas, and speed up your writing process. Most importantly, it can help you express your message consistently.
The key is to keep your human voice front and center. Here...
Help Your Audience Stop Delaying
THE COPY PSYCHOLOGY NEWSLETER: May 13, 2025
Use FOMO as a tool to move from them from awareness to action.
People respond more strongly to the idea of missing out than to the promise of something new.
👉This is called loss aversion.
It works because the mind is wired to protect what feels valuable. When your copy gently highlights what could be lost by waiting, it encourages decisions that feel ...
