This Is Why Your Copy Falls Flat

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Ever write something powerful, like the perfect line on your sales page or a deep truth in your bio, then feel like no one noticed?

It’s not that it wasn’t good.
It’s probably just that it was in the wrong spot.

Let me explain.

Back in the 1880s, a memory researcher named Hermann Ebbinghaus discovered this:

👉People are more likely to remember the first and last things they read. Everything in the middle tends to disappear.

This little psychological glitch is called the Serial Position Effect, and once you know it, you’ll never look at your writing the same way again.

Why This Matters when writing copy...

You’re not just writing for fun. You’re writing to connect.
To invite.
To get someone to say, “Yes, I want this.”

Whether it’s your:

Service description
Sales page
Instagram post
Program outline
Client welcome email

…the way you arrange your words can be the difference between someone reaching out or scrolling past.

Let’s Look at Some Real Life Examples

Example #1: Sales Page Breakdown for a Coach

❌ Before:
You’ll get eight one to one sessions, a digital workbook, weekly check ins, and lifetime access to downloadable resources.

✔️After:

You’ll finally have someone in your corner who keeps you grounded, even on the days you feel like falling apart.
You’ll have a place to process what happened and start building what comes next, with support that actually understands the emotional side, not just the legal one.
We’ll meet weekly, work through the key pieces together, and move forward at your pace.

👉The checklist is still there. It’s just not the opener.
The secret is to lead with the part they’ll care about first.

Start with what people feel. That’s what they remember.