Using Temporal Landmarks to Boost Business Momentum
The Copy Psychology Newsletter: June 24, 2025
Temporal landmarks are naturally occurring or intentionally chosen moments that signal a new beginning. These can be days like the first of the month, a birthday, the start of a quarter, or even a Monday morning.
Who doesn't love a fresh start in a New Year! Psychologically, these markers allow people to mentally separate their past selves from their future potential.
For you, building a digital business, temporal landmarks are an effective motivational trigger. They provide the mental reset needed to commit to new habits, launch new offers, or engage more deeply with clients and content.
Picture a coach who launched a group program in the middle of August.
- Interest was quiet and participation felt low.
- A few months later, that same program launched again on the first Monday of the new year.
- This time, it was framed as a way to begin fresh and focus on new goals.
- The results were dramatically different.
- Enrollment numbers climbed, client energy was higher, and the entire experience felt more aligned.
The program itself had not changed. The timing had.
People are drawn to beginnings. When your business uses these natural turning points, it invites others to step in with renewed energy and commitment.
Here’s how to intentionally use temporal landmarks in your Kajabi business to increase engagement, and sales.
