You built a funnel thinking you had all the pieces in place.
But sales didn't show up as expected.
Now what?
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Are you ready to fix the parts that kept people from buying?
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Stop hearing crickets when you launchJoin as a Founding Member â $19
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Whether youâre starting fresh or fixing what isnât working, the next step is the same: change the way youâre talking about the offer so your audience sees exactly WHY it's for them.
Does this sounds familiarâŚ
You created an offer before you had people to sell it to.
You wrote sales emails without an understanding of what your audience was looking for.
You automated systems before having proof that your program would sell.
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đ˛You followed the steps you thought were right, but skipped the parts that give those funnel pieces their power...
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...so you're just not getting the sales you hoped for.

The work you've done is not wasted.
It just needs a rework to reflect what your audience is focused on fixing or achieving right now.
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If you write a sales page before understanding what your audience cares about or how they think, your offer ends up based on your perspective instead of theirs (so no sales).
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And if you build an offer before growing an audience, you're working off your own assumptions. Without audience feedback, you could have created something they were never asking for.
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You may have learned the mechanics of how to build content, grow a list, and set up a funnel, but missed how to connect it to what your audience wants and is ready to act on right now.
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Limited Time Founding Member â $19

Your offer is only as strong as the strategy behind It.
Quarterly
Recurring every 3 months
$22
Yearly
Recurring every 12 months
$19
Monthly
Recurring every month
$25
 Become a founding member of The Marketing & Monetization Hub and secure the lowest rate it will ever be offered. Â
 The 7 Stages of Building a Profitable Business

đ˛ If you launched and didn't receive the sales you expected, it's likely you started your business in Stage 4 without focusing on the foundation needed from the prior stages.
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THESE STAGES LOOK SIMPLE, but whatâs hidden are the exact messages, assets, and steps that make them convert, and thatâs exactly what the Hub provides.
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â¨Whatâs Inside the Marketing & Monetization Hub â¨
The Hub just launched Aug 2025 and is growing every week with new resources.

Comprehensive Action Item Checklist For Each Stage
Every stage of business growth mapped out in logical order. Each detailed checklist walks you step-by-step through exactly what to do, in the right order, so you never waste time guessing your next step.

Resources
Organized by Stage
All resources are organized into the exact stage they apply to, so you can start where you are, move forward without backtracking, and find what you need in seconds.
The Monetization and Marketing HubÂ
doesn't just show you the stages of how to create an offer that sells.
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It shows you how to uncover what your audience is already trying to solve, shape an offer they want, write content that leads them toward it, and set up a system that brings it together.
Who is The Marketing & Monetization Hub for?
It's for you if...
It's NOT for you if you...
Most people who come to The Marketing & Monetization Hub recognize themselves in one of these stages. Each stage has its own set of challenges and when you read through them, youâll probably notice some that sound familiar. Â
Stage 1: Show up and build an audience
- Youâre posting or creating content inconsistently, maybe just starting.
- Youâre unsure who your audience is or what they want.
- Followers are few, and sometimes it feels like youâre âtalking to no one.â
Stage 2: Grow your email list
- Youâve collected a handful of subscribers, but thereâs no system to grow.
- Youâre unsure what kind of lead magnet would attract the right people.
- Relying only on social media feels risky, and emails go out only once in a while.
Stage 3: Choose an offer people are willing to pay for
- You have too many ideas or none that feel right.
- Pricing feels like a guessing game, too high and no one buys, too low and it doesnât feel sustainable.
- Youâre not sure what your audience truly wants, so your offers feel vague or unfinished.
Stage 4: Write your sales page and emails
- Your copy feels awkward or too generic.
- Itâs hard to explain the value of what you do.
- Writing is slow and stressful, and when you finish a page or email, it still doesnât look professional enough to share.
Stage 5: Launch your offer
- Youâre ready to sell, but the launch plan feels shaky.
- Traffic is low, and promotion feels random.
- Youâre worried about doing it wrong or worse, putting it out there and hearing crickets.
- Maybe youâve launched before, but the results were disappointing.
Stage 6: Improve whatâs working
- Youâve made some sales, but they arenât steady.
- Youâre not sure if the problem is traffic, messaging, or the offer itself.
- Youâre ready to tweak, test, and refine, but looking at the numbers just leaves you with more questions.
Stage 7: Sell consistently with less effort
- Sales are happening, but it takes a lot of energy to keep it going.
- You want systems that work in the background, without feeling pushy or impersonal.
- Youâre thinking about evergreen, downsells, or expanding your offers and youâre ready to strengthen the foundations so growth feels sustainable.
đ˛Without proper guidance, it's easy for your business to become an expensive hobby instead of generating income.
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You may continue wondering if you should build another offer, tweak your sales page, or start over.
Build It Right!Limited Time Founding Member Pricing â $19/mo

Virginia Stockwell,Â
Kajabi Expert & Online Business CoachÂ
The expertise behind The Marketing & Monetization Hub comes from helping hundreds of professionals.
Clients have used my checklists and templates to successfully transition to an online business, attract clients, and create scalable income streams, without drowning in tech or marketing confusion. The comprehensive action item checklists in each stage ensures that every step is streamlined, from building an offer to automating sales.
Everything inside this program is built to save time, eliminate frustration, and create a profitable, sustainable business faster than figuring it all out alone.
Virginia has helped hundreds of professionals including yoga instructors, attorneys, spiritual coaches, physicians, project management consultants, relationship counselors, breathwork masters, nurses, solar consultants, NLP practitioners, golfers, baby sign language coaches, diversity trainers, motivational speakers, athletic coaches, fantasy footballers, Realtors, authors, speech therapists, dancers, nutritionists, dog trainers, life coaches, emotional literacy trainers, beauty business coaches, acting coaches, grief counselors, quilters, pre-school teachers, hairdressers, human resource professionals, chiropractors, voice coaches, and other occupations.







But, what if...
#1
"What if I've already launched my business?"
If your results arenât where you want them, you may be missing key steps. The Hub helps you fill in the gaps so you can relaunch, refine, and/or scale.
#2
"Is there any personal coaching with the program?"
No, The Marketing & Monetization Hub is a resource and action center you can work through at your own pace. If you'd like 1:1 feedback, private Zoom sessions are available for an additional fee.
#3
"I don't have a clear plan of the value I have to offer."
By the end of stage 1, you'll have found your value, defined your audience and shaped your offer so you're ready to move into stage 2.
#4
"Why join now instead of later?"
Founding Member pricing is only available while the Hub is still being built. Joining now locks in your lowest rate for as long as you remain a member. You'll have access to all the content as long as you're a member.

The Marketing & Monetization Hub launched on August 7 and is growing every week. Right now, you can join as a Founding Member, which means:
- You lock in the lowest price it will ever be.
- You get lifetime access at your current rate for as long as you stay a member.
- Youâll be among the first to shape how the Hub grows.
Once more resources are added, the price will increase, but your rate will never change.
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The Marketing & Monetization Hub gives you a step-by-step system with messaging, checklists, and resources so you can either fix a funnel that isnât selling or build your business on Kajabi the right way from the start.
- For those who already launched â Youâll finally see why sales didnât come in and know how to fix it.
- For those new to Kajabi/digital marketing â Youâll avoid wasted time and build it right the first time.
Prove to Your Audience That You're an Expert â $19/mo