Connect on LinkedIn
Listen to the Podcast
SPECIAL OFFER:
The 1-Page Website for Consultants

Consultant Newbie? No One Talks About This Part of the Game.

Apr 09, 2025

Unsuccessful consultants misunderstand time.

They see someone's website who has been in business for years and think they're going to have the same success if they build a similar website.

“I’ll build something like that and get the same results.”

But they’re missing the bigger picture.

That sales page? It didn’t build the business.

The business built the right to use that sales page.

  • The testimonials.
  • The trust.
  • The audience.

All earned. Over years.

 

When you’re starting out, you don’t have that yet.

You need more than a headline and a checkout button. 

You need proof. You need people.

So what happens?

You launch. You do a webinar. You make a pitch. Nobody buys.

And you think...

“Maybe I’m not cut out for this.”

Nope. You're just early. Really early.

 

 

šŸ…Think of building a business like planting a garden.

You don’t toss in one seed and expect a tomato the next day.

You water. You wait. 

You chase squirrels away.

You hope. You tweak the sunlight. 

You Google “why are my leaves yellow?”

Same with business.

Month 1: Dirt. 

Month 2: Still dirt. 

Month 3: Tiny green sprout. 

Month 12: First bloom. 

Year 3: A few veggies in your basket. 

šŸ‘‰ Year 5: Your neighbor asks for tips.

That’s the game.

 

Unfortunately, most people quit before the magic happens.

They want instant wins. 

They want their first product to be perfect. 

They want applause before the effort.

It doesn’t work like that.

You have to be bad... 

before you can be good... 

before you can be great.

 

Put it out anyway.

Let your audience watch the journey.

Watch you learn. Watch you improve. Watch you try.

People don’t follow perfection. They follow progression.

If you don’t cringe at your old stuff a year from now... you probably launched too late.

 

Success isn't a moment. It’s a collection of boring reps.

You don’t need more talent. You need more patience.

You might be thinking that you don't want to put your stuff out there until it's really good. 

But the truth is that you have to be terrible before you can be good. 

You have to be good before you can be great.

 

Your audience will be watching you.

They are going to see that you're getting better and better at the content you're putting out. 

It's the long term, long view focus that is going to win. 

 

Your success is inevitable. 

Consistency is exactly where success lies.

Return to All Blog Posts
Resource: The Ultimate Guide to Starting a Profitable Coaching or Consulting Business
Working Hours
M-Th 9am to 4pm Central TimeĀ 
Fri 9am to 3pmĀ 
Ā 
Ā 
Ā 
Ā