How to End Your LinkedIn Newsletter Articles to Drive Sales - check out the show notes
You're absolutely right that LinkedIn’s algorithm can limit reach if you drop external links inside your article. Instead of making a hard sell, your article ending should naturally guide readers toward the next step, whether that’s joining your email list, following you, or checking out your offer.
Here’s a better way to structure your newsletter ending so that it feels organic and still moves people closer to buying.
How a New Consultant Can End LinkedIn Articles to Get Clients
So you’ve just written your first or second LinkedIn newsletter as a consultant.
You shared some useful ideas, offered your perspective, maybe even a tip or two...
And now you’re at the end thinking: “How do I end this in a way that helps people and brings in clients... without sounding like I’m selling something?”
Here’s how:
1. Use a Soft Call to Action
Instead of ending your article with something like “Book a call” or “Hire me,” try using a call to action that feels like an invitation — not a pitch.
Try this:
If you’re trying to build relationships or grow your audience:
Want more tips like this? I share a few extra ideas each week. Just hit “connect” and I’ll add you to my list.If you’re offering consulting services:
Curious what this could look like in your business? I’m happy to walk you through it. Just reply “curious” in the comments and I’ll reach out.Why this works:
- You don’t need a sales link
- You encourage conversation
- People are more likely to respond when there’s no pressure
2. Ask a Thought-Provoking Question at the End
Want more people to comment on your article? Ask them something that invites reflection or personal experience.
Try this:
What’s the biggest challenge you’re facing with [your topic] right now? Have you tried something like this before? How did it go? What’s one thing you’d add to this? I’d love to hear your take.Then say:
Drop your thoughts in the comments. I reply to everyone.Why this works:
- Comments = more reach
- Conversations = more trust
- Trust = future clients
3. Create a Curiosity Loop
Instead of putting all your best stuff in the article, hint at something more valuable they can get, if they reach out.
Try this:
I actually have a breakdown of how I’ve used this exact framework with past clients. If you’d like a copy, just comment “send it” and I’ll DM you.Why this works:
- Creates curiosity
- Keeps people engaged after they read
- Opens the door to private conversations, where real consulting happens
4. Use a Story-Based Outro
When you’re new, stories go a long way. They show that you’re real, you’ve helped people, and that your offer comes from experience.
Try this:
A few weeks ago, I walked someone through this exact process with a client. They messaged me a week later saying, “I finally feel like I know where I’m headed.” That’s why I do this work. If you’re stuck and want to talk through your next step, reply “next step” and I’ll reach out.Why this works:
- Stories feel natural, not salesy
- They show results, not just features
- They give someone a reason to connect
Consultant-Friendly Formula to End Your LinkedIn Newsletter
Try this 3-part format next time you write:
1️⃣ One-sentence summary of your takeaway
“Most new consultants overthink their offer. It’s really about solving one clear problem.”2️⃣ Open-ended question to spark comments
“What’s one thing you’d change in your own offer based on this?”3️⃣ Soft CTA
“If you want a copy of the worksheet I use for this, comment ‘worksheet’ and I’ll send it over.”
RECAP
How to End Your LinkedIn Article Without Sounding Like a Salesperson
- Use a soft CTA (invite, don’t push)
- Ask a thoughtful question (get engagement)
- Create curiosity (so they DM you)
- Tell a short story (build connection)
The more human your article feels, the more likely someone is to raise their hand and say, “Can we talk?”
You don’t need a big audience. You just need a good ending.
Go try this in your next article, and see what unfolds.
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- How do I translate my corporate/clinical/field experience into a marketable offer?
- How do I even start a coaching or consulting business?
- As a coach or consultant, what am I actually selling (the deliverables)?
- What do I actually do during a coaching session?
- Do I need to offer free sessions to get started, or should I charge from day one?
- How do I find paying clients if no one knows me yet?
- How do I stand out when others in my field are doing similar things online?
- Get these questions and more answered in The Ultimate Guide