→ How many people on average will buy from me?

On average, 1% to 5% of people who see your offer will buy, depending on the type of offer, price point, audience trust, and how clearly the offer is explained. Warm audiences usually convert higher. Cold audiences usually convert lower.

This range is normal across coaching, consulting, and digital products. A lower percentage does not mean something is broken.

What affects how many people buy from you

Several factors influence how many people say yes.

• Audience temperature
  People who already know and trust you are more likely to buy than people seeing you for the first time.

• Offer price
  Lower-priced offers convert at higher percentages than high-ticket offers.

• Offer type
  Courses, memberships, and coaching programs all convert differently.

• Traffic source
  Email lists convert higher than social media. Search traffic converts differently than referrals.

• Offer clarity
  People buy when they understand exactly what problem you solve and what changes for them.

Typical conversion ranges by offer type

These are averages. Real results vary based on audience and positioning.

Is a low conversion rate normal?

Yes. A low conversion rate is common, especially in the early stages.

Most people do not buy the first time they encounter an offer. This is expected behavior, not a failure.

Does a small audience mean I cannot make sales?

No. You do not need a large audience to make sales.

A small, relevant audience can outperform a large, unfocused one. Relevance matters more than reach.

How many people do I need to make sales?

The number depends on your offer price and conversion rate.

For example:

• A 1% conversion rate means 1 sale for every 100 people.

• A 2% conversion rate means 2 sales for every 100 people.

Sales math is simple. Expectations are usually the problem.

Why copying someone else’s numbers does not work

Someone else’s conversion rate reflects their audience, timing, trust level, and offer structure.

Your numbers will be different. That is normal.

Comparing results without context leads to incorrect conclusions.

What matters more than conversion rate

Conversion rate is one data point, not a verdict.

What matters more is:

• Whether the right people are seeing the offer

• Whether the outcome is specific

• Whether the message matches the audience’s problem

Improving clarity often improves results more than increasing traffic.

Frequently asked questions

What is a good conversion rate for beginners?
Anything within the normal ranges is acceptable when starting out.

How long does it take before people buy?
Some people buy immediately. Most need repeated exposure.

Does more traffic fix low sales?
More traffic does not fix unclear offers.

Can a better sales page increase conversions?
Yes. Clear structure and specific language improve understanding and trust.