Kajabi Case Study: How a Local Business Turned Classes Into an Online Course

Many local businesses want to know if they can turn in-person classes into an online course using Kajabi.

This example shows how to create an online course from an existing service and sell it using Kajabi. It is based on a real class-based business that successfully expanded into an online course.

→ If you’re comparing platforms, see [Kajabi vs Systeme.io]

The Starting Point

The King’s Roost is a Los Angeles-based business built around:

in-person baking classes
specialty products like flour and baking tools
a strong local community

Their workshops have taught thousands of students and often sell out.

The business already had demand, but revenue depended on physical attendance.

The Problem With In-Person Classes

A class-based business model has built-in limits:

Class size restricts how many people can attend
Revenue is tied to a physical location
Customers must be available at a specific time

Even when demand is high, growth is capped.

How to Turn a Class Into an Online Course on Kajabi

→ If you’re still deciding whether Kajabi is the right platform, read [Is Kajabi worth it?]

Instead of replacing the in-person experience, the business expanded it.

They created an online course using Kajabi.

→ Start Kajabi with extended trial and bonuses here

This included:

Step-by-step lessons that follow the same process taught in person
Video-based instruction hosted inside Kajabi
A structured course experience customers can complete at their own pace
The option to include physical materials, such as flour or starter kits

This allows customers to choose between attending in person or learning online.

How the Offer Works

The business now has two ways to sell the same core experience:

In-Person Option

Hands-on class
Fixed schedule
Limited capacity

Online Course Option

Available on demand
Not limited by location
Scalable to unlimited customers

Additional revenue comes from:

Product sales
Repeat purchases
Additional classes

This creates multiple ways for a customer to buy.

Why This Kajabi Setup Works

This approach works because the offer was already proven.

The class existed before it was turned into an online course.

The online version follows the same process, outcome, and teaching style.

Kajabi is used to deliver and organize the course so customers can access it anytime.

The biggest shift is removing location as a barrier.

Common Mistakes When Creating an Online Course on Kajabi

Most people try to build an online course before validating demand.

They focus on pages, design, or features instead of the offer itself.

They create too many pages instead of a simple path to purchase.

In this case, the order was different:

The class was proven in person
Demand already existed
The course was created after validation

How to Create an Online Course From a Service

→ For more ways to structure offers, see [Ways to make money with Kajabi]

To turn a service or class into an online course, you need:

A process that can be broken into steps
A clear outcome customers want
A way to deliver the experience without being physically present

Start with one offer and one outcome.

Build a simple path from interest to purchase.

Can You Make Money With Kajabi Without an Audience?

It is possible, but more difficult.

This case study works because the business already had demand and a proven offer.

Without that, you need:

Traffic from search, content, or ads
A clear offer people are already looking for
A defined path to conversion

Kajabi provides the system, but the offer and demand drive results.

The Takeaway

→ Start Kajabi with extended trial and bonuses here

Kajabi is not just for starting a business.

It is often more effective for expanding one.

This case study shows how an in-person business can create an online course and reach customers beyond its local area.

FAQ: Kajabi Online Course

How do you turn an in-person class into an online course?
Start by documenting the steps you already teach in person, then organize them into lessons with a clear outcome and deliver them through a platform like Kajabi.

Can you sell an online course on Kajabi?
Yes. Kajabi allows you to create, host, and sell online courses, including payments, email marketing, and customer access.

What types of businesses can create an online course?
Any business that teaches a process or skill can turn that experience into an online course, including coaches, consultants, and local service providers.

Do you need an audience to sell an online course?
No, but having an existing audience or proven demand makes it easier to generate sales faster.

Is Kajabi good for beginners?
Kajabi is designed to be an all-in-one platform, so beginners can build and sell without needing multiple tools.

→ Start Kajabi with extended trial and bonuses here

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