The Copy Psychology Newsletter
For people who want their words to work harder.
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Twice a month, receive practical breakdowns on what makes people click, buy, and say Yes.Â
Rooted in real buyer behavior.
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Simple to read.
Easy to apply.
Let me guess. You wrote your sales page and email sequence months ago and haven’t touched them since. But you’ve grown so much in your business since then. It’s time to review your copy with fresh eyes, and a better understanding of what actually drives people to buy.
Each edition of this newsletter teaches you one simple copy psychology principle, then walks you through how to apply it to your sales page, email sequence, and content strategy. Bit by bit, you’ll start writing copy that connects more deeply and converts more consistently.
What if your words actually moved people?
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Click. Scroll. Delete.
That’s what your copy is competing with, every single day.
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But what if, instead of hoping your words hit the mark, you knew exactly how to make people lean in, nod along, and click “buy” like it was their idea all along?
You’ve read the tips.
The formulas.
But here’s the thing nobody tells you:
People don’t buy because your headline had the perfect number of power words.
They buy because of how it made them feel.
Behavior drives conversion.
Copy just guides it.
👉If you don’t understand what’s happening inside your buyer’s head, all the clever wordplay in the world won’t move the needle.
Practical. Tactical. Backed by buyer behavior. Each edition breaks down one concept and shows how it’s used in real-world copy.
No fluff. No filler.
Just psychology that make you rethink your last landing page.
Who Is This For?
If you’ve ever…
- Written copy that sounded good… but didn’t convert
- Wondered why that landing page worked
- Felt overwhelmed trying to “write like a marketer”
- Wanted to sharpen your copy skills without taking a $2,000 course
This is for you🍓
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Q: Is this for beginner or advanced copywriters?
Both. If you’ve written copy, you’ll get better. If you’re just starting, you’ll skip years of guessing.
Q: How long is each newsletter?
Bite-sized enough to read over coffee. Meaty enough to change your next campaign.
PAST ISSUES
You'll receive access to all issues, current and past.
Edition June 10-23, 2025
Someone reaches out. They ask for your pricing. They request a proposal. They click your sales page.
Then the conversation goes quiet.
You wonder if they lost interest. You may even consider it a closed loop. But that small action they took (the inquiry, the call, the click) holds more weight than you think.
Let’s break down the psychology behind this behavior and explore how your copy can support the decision they already began.
This is Issue #8. Subscribe.
Edition May 27-June 9, 2025
You already have what makes your message powerful.
It's your voice. Your story. Your way of seeing things. The magic happens when you stop trying to sound like everyone else and start sounding like you.
Speak to what your audience is feeling. Use their words. Share what you know in a way only you can.
Let tools support you, but never replace you. People are not looking for perfect. They are looking for real. So show up fully.
Write like you mean it. That is what makes them trust you. That is what makes them stay.
This is Issue #7. Subscribe.
Edition May 13-26, 2025
Even the most thoughtful buyers are motivated to protect what feels like theirs. Loss aversion shows the power of that instinct.
Once something feels earned or within reach, people feel a strong pull to keep it, even if they have not fully used it yet or just claimed it moments ago.
Focus on what is already available to them. Emphasize the value they're gaining. Make the next step feel like progress, not a decision.
People feel most confident when they sense forward movement. Lean into that. Invite them to continue what they started.
This is Issue #6. Subscribe.
Edition Apr 29-May 12, 2025
Even the most logical buyers make emotional decisions. The sunk cost fallacy proves it.
When people start something, they want to finish it. Even if it’s not working. Even if it doesn’t make sense.
That same bias? You can use it in your copy.
Call out the small steps they’ve already taken. Show them they’re already halfway there. Make the next move feel like momentum, not a reset.
Because nobody wants to waste effort. And nobody wants to start over. Implement 5 ways to use the sunken cost fallacy in your copy.
This is Issue #5. Subscribe.
Edition Apr 15-28, 2025
Ever write something powerful, like the perfect line on your sales page or a deep truth in your bio, then feel like no one noticed?
It’s not that it wasn’t good.
It’s probably just that it was in the wrong spot.
Back in the 1880s, a memory researcher named Hermann Ebbinghaus discovered this:
People are more likely to remember the first and last things they read. Everything in the middle tends to disappear.
This little psychological glitch is called the Serial Position Effect, and once you know it, you’ll never look at your writing the same way again.
This is Issue #4. Subscribe.
Edition Apr 1-14, 2025
Ever started a Netflix series just to “see what the hype’s about”… then accidentally watched 4 episodes?
That’s the Zeigarnik Effect.
A 1920s psychologist noticed waiters in a café remembered unpaid orders better than paid ones. Why? Because the task wasn’t complete. Our brains hate open loops.
We’re biologically wired to want closure.
This is good news if you're a course creator, coach, or consultant because your audience’s unfinished progress might be your most powerful engagement tool.
Here are the exact 3 ways to open loops inside your content...
This is Issue #3. Subscribe.
Edition March 18-31, 2025
If you’re a course creator, coach, or digital product seller, you can’t afford to launch without a strategic waitlist.
Why? Because a well-crafted waitlist does more than just collect names. It builds demand, creates buzz, and fills your offer with eager buyers before you even launch. When written the right way, a waitlist taps into powerful psychological triggers that make people not just want to sign up, but need to.
Here's how to write high converting copy for that waitlist page...
This is Issue #2. Subscribe.
Edition March 4-17, 2025
Limiting beliefs are what cause your leads to hesitate, second-guess themselves, or assume your product or service won’t work for them, even when it’s exactly what they need.
If you understand what’s holding them back, you can speak directly to those doubts in your messaging.
This week's edition will show you how to craft messaging that overcomes the limiting beliefs of your clients.
This is Issue #1. Subscribe.
