How to Escape the Income Limitation of 1:1 Coaching

Move from offering 1:1 services to sharing your knowledge and experience worldwide through online coaching and consulting.

As a coach, consultant or service provider, your income comes from working with clients one-on-one. The problem with this business model is that there are only so many hours in a day so your income potential is capped. 

You can only raise your hourly or package rate so much before being priced out of the market. 

Is this you: "I'm already running a successful coaching/consulting business and for what I'm doing, each client receives an individualized program based on where they're at." You may be thinking that you couldn't possibly expand because you design a special program for each individual. But, what happens to those that can't afford your services? 

There are likely basic foundational principles you're teaching over and over. This is the material that can be pre-recorded and presented as an online course, a prelude to working with you at a deeper level as well as becoming an additional income stream for you. 

This is why the coaching/consulting business has tiered offerings. The goal is to help every person at every stage and at the price they can afford. 

• Free Level: free weekly podcast, blog post, or YouTube video with the call-to-action to download a freebie PDF available on your website which moves them from a social platform to your email list where you'll build funnels to move them into purchasing a paid program
• Signature Course: $497 foundational program principles
• Group Coaching with Signature Course: $997
• One-to-One Sessions: $200 
• One-to-One Program: $5,000

Here are the 4 Income Streams that could be a part of your NEW business structure...

Active Income (1:1)

If you’re not working, you’re not earning. Your income potential is limited.

Leveraged Income (Group)

Offering group coaching, workshops, events, or masterminds costs you the same amount of time, but is offered to many clients at once so an exponential income stream. The group also receives the added benefit of community and learning from each other. 

Passive Income (Foundational Course)

A pre-recorded online courses can be taken by anyone in the world at any time of day and can be sold repeatedly along with workbooks and templates. You'll record it once then sell it 1,000 times.

Membership Model (Monthly Content to a Group)

Designing a resource library with content being added monthly creates a recurring income stream.

Each of these four types of income streams can be created with with the all-in-one online platform of Kajabi. Kajabi acts as your website, email service provider, house online courses, collect payment, and has the ability to design segmented sales funnels.

Why Kajabi

30-day free Kajabi trial >>

What makes so Kajabi great is that it's All-In-One Platform

• Create website pages (optionally replace your current site)
• House your email contacts (replace MailChimp or other service provider)
• Design a course or coaching program behind a pay wall
• Offer group or 1:1 coaching sessions right inside Kajabi
• Make coaching session recordings available for replay behind a login wall
• Community form includes online Meetups, Challenges, Feed & more
• Automate opt-in, purchase and onboarding email sequences
• Collect payments with credit card, Apple Pay, Google Pay, After Pay or PayPal
• Craft offers of full pay, payment plan, subscription, or "pay what you can"
• Segment email contacts based on filling out forms or clicking on links
• Set up webinar funnels, live workshops, open/cart cart, book funnels ...

Which Kajabi plan should I get?

It's difficult to know which plan to get when you haven't yet launched your program.

My suggestion is to start out with the Basic plan then move up as you progress. At the Basic level, you can have up to 10,000 email contacts, unlimited website pages, three products (course, coaching program, and/or community) and 1000 paying customers, 

It's one-click to upgrade your subscription instantly and just as easy to downgrade by emailing support. 30-day free Kajabi trial >>

Is there any advantage to migrating my website?

It's really just a preference. If you've built a really amazing website, there's no need to migrate it over. You can just use Kajabi to house your program and community, send emails, and collect payments. It will seamlessly integrate into your current site. 

Your sales page can be either built on your current website with the Buy Now buttons linking to Kajabi checkout, or choose to build a sales page on Kajabi.

Of course if you did end up migrating your website over to Kajabi, it would save you having to pay for 2 websites. At the same time, it's an additional cost of money or time to move your site over. As you can see, it's really just a preference on what works best for your business. 

Should I move my contacts over or use Mailchimp?

There's really no reason to use Mailchimp anymore once you have Kajabi.

With Kajabi, you can automate, tag, segment, and see click rates just as you did over on Mailchimp. It would be easier to manage if all your email contacts were on Kajabi.

If you chose to integrate Mailchimp with Kajabi, you would need a third party app such as Zapier to connect the two platforms. 30-day free Kajabi trial >>

Should I purchase a Kajabi website template?

It's your choice to purchase a template and build your new Kajabi website that way, however, almost any template can be recreated right in Kajabi. Templates are not necessary, just a preference.

In summary, it's a choice on whether you'd like to pay for a template, pay for someone to recreate the template for you, or take time to learn how to use the platform and build it all yourself. 

How easy is it to build a course on Kajabi?

Even the least techy person can upload their program into Kajabi.

Courses are broken down by Module and Lessons. A module is like the title of a group of lessons and includes a thumbnail. A lesson has a title, an area for one video or one audio, a thumbnail, and an area for PDF downloads. Quizzes can be optionally added at the end of a module.

Your course can be available all at once, dripped out one module per week or month, or locked by the lessons prior, meaning that a student is unable to progress to the next lesson until the prior module is marked complete. 30-day free Kajabi trial >>

Am I able to offer quizzes and workbooks through a Kajabi course?

Yes, inside the course upload area is the ability to design a quiz with multiple choice, short answer, or file upload. You can choose whether the quiz is graded or not graded and what that passing grade needs to be for the student to move onto the next lesson. 

What marketing does Kajabi offer?

The Kajabi platform has email marketing capabilities, but Kajabi the company does not perform any marketing on your behalf. 30-day free Kajabi trial >>

What business would Kajabi NOT be good for?

If your plan is to offer hundreds of courses, Kajabi may not be the right fit for you. The maximum plan possible has a limit of 100 products.

When your goal is to give your course or coaching program away for free, Kajabi would not likely be a good fit because of its price point.

Have more than 100,000 emails to import into Kajabi? That won't work either since that is the max number of emails it can hold. From there, you can continue to use the Kajabi platform but an outside email marketing service will need to be integrated.

Kajabi is designed for offering online courses, memberships, coaching programs, digital downloads, and a community forum. If you plan on selling tangible products, this platform may not be your best choice.

What type of business would Kajabi be a good fit for?

Kajabi is designed for offering online courses, memberships, coaching programs, digital downloads, and community forums.

Payments can be full pay, payment plan, ongoing subscription, and free/paid trials with optional set-up fee. 30-day free Kajabi trial >>

Is Kajabi any good with SEO?

Yes, you can provide Google with information to suggest your page with an image, title and description, a different one for each landing page. Each page also has the ability to block itself from search (such as when creating a thank you for your purchase page).

As well, each image has the ability to provide a description for SEO purposes. 

The best website SEO, however, comes from blogging. Your blog can include images, a video, audio, and/or text. It's highly suggested to create a weekly blog post using material from your YouTube channel, podcast, or classic blog with the use of keywords.

Can I accept payment inside Kajabi?

Yes!

Kajabi easily connects with Stripe for accepting credit cards, Google Pay, After Pay, and Apple Pay.

You also have the option of adding PayPal.

You keep 100% of your income minus the Stripe or PayPal fee (under 3%).

For offers under $4,000, After Pay charges 6% but in exchange, you receive all the money upfront and they chase after anyone who defaults on their payment. 30-day free Kajabi trial >>

How good is email segmenting for marketing?

Excellent!

You can filter to send only emails to those who have purchased, have not purchased, filled out a form, all customers, recently added contacts, those that clicked or did not click on a recent email, completed an assessment, registered to an event, used a coupon code...and more.

Can I record videos inside Kajabi?

Yes, you can do 1:1 coaching right inside Kajabi using your computer/mobile camera. 

Group coaching or going live to record course videos weekly can also be performed inside Kajabi. The community feature also has the ability for Meetups which has a feel similar to Zoom with a chat area.

Live webinars, however, will need to be done over Zoom as live videos are only available for viewing behind a firewall. Your students/clients would have to log in to access the live video. If you're interested in setting up an evergreen webinar, that can simply be done by uploading your pre-recorded video onto a landing page. 30-day free Kajabi trial >>

Does Kajabi come with an app?

Yes, Kajabi is an app available in the Apple Store or on Google Play. Your student/client would download the app then log in just like they would on desktop version.

It is a Kajabi branded app, however. Kajabi does have an upgrade to a private app of your own for $199 a month.

Kajabi vs. Other LMS Platforms

Udemy vs Kajabi: With the other platforms listed below, you have access to your students and their emails, but with Udemy, you do not “own” your students and cannot market other courses, services, or products to them. You have little control over your course on this platform. Kajabi is a business platform while Udemy is a course marketplace. It does not cost anything to upload a course to Udemy, but they will take a 50% commission on each course you sell. Kajabi does not charge any transaction fees on sales, but you will have to use a payment processing platform of either Stripe or PayPal for credit card transactions.

Squarespace vs Kajabi: Both platforms can be used to make professionally branded websites, but Kajabi is designed for delivering course content, while Squarespace is not. With Squarespace, your course would be hidden behind a password-protected page, but each student would receive the same password to access the material. If someone shares a password, then you have to change it for everyone, a terrible design for an online course with hundreds of students.

WordPress vs Kajabi: The Kajabi platform has focus on course creation and marketing. WordPress on the other hand does not have a single target focus. Anyone can create any type of site in WordPress if they understand the hundreds of extensions and plugins available, meaning it can be difficult for the average user to set up, configure, and use in everyday business. WordPress is basically a complex website building tool that comes free, but with all the add-ons, it ends up costing as much as a paid website builder already made for courses.

MailChimp vs Kajabi: MailChimp is an email marketing platform while Kajabi is an all-in-one business platform. MailChimp does not have course building tools, but is instead designed to be integrated into other platforms. MailChimp can be integrated into Kajabi, but Kajabi can also replace MailChimp because of its built-in email marketing capabilities.

Teachable vs Kajabi: If you want to do everything yourself, this is an easy platform to learn as it’s not tech heavy, but at the same time, it’s not brand customizable. This platform is more for amateur course creators that do not plan to create a business from their course. Kajabi allows for the creation of an entire website with blogs, course listings, product pages, landing pages, opt-ins and more while the Teachable website is much simpler. For example, Teachable does have landing page creation, but the selection is limited to one semi-customizable template.

While the other platforms are only a space to house your video course, Kajabi is an all-in-one platform to include your email campaigns, online course, blog and basically replaces your current website.

As a Kajabi Tutor, I'm always available for questions.

Schedule a free consult here.