→ The 4 Types of Product in an Ascension Model

An ascension model uses multiple products at different levels so people can start small and move deeper over time. Each product type serves a specific role in how trust, commitment, and pricing increase.

These are the four product types used in a typical ascension model.

1. Entry-level product

An entry-level product is designed to help someone get a quick win with low risk.

This product:

• Is low-priced or free

• Solves a narrow problem

• Requires minimal commitment

• Introduces how you think and teach

The purpose is not maximum revenue. The purpose is to turn an interested person into a customer.

Examples include:

• A low-cost workshop

• A short course

• A paid template or guide

• A free resource paired with email follow-up

2. Core product

The core product is where most customers start to see meaningful results.

This product:

• Solves a complete problem

• Has a clear transformation

• Is priced higher than entry-level offers

• Represents your primary solution

Most businesses are built around one core product.

Examples include:

• A comprehensive course

• A group coaching program

• A structured membership

• A multi-week program

3. Expansion product

An expansion product helps customers go further after completing or using the core product.

This product:

• Builds on existing knowledge

• Solves secondary or advanced problems

• Increases depth, speed, or customization

• Is offered only after initial trust exists

Expansion products increase lifetime value without requiring new audiences.

Examples include:

• Advanced trainings

• Specialized add-on programs

• Implementation support

• Continued education memberships

4. Premium product

A premium product provides the highest level of access, support, or customization.

This product:

• Is high-touch

• Is limited in availability

• Is priced significantly higher

• Focuses on personalized outcomes

Premium products are not for everyone. They exist for people who want direct support and faster results.

Examples include:

• 1:1 coaching or consulting

• Done-for-you services

• Private intensives

• Long-term retainers

How the four product types work together

Each product type prepares the customer for the next step.

Entry-level products build trust.
Core products deliver the main result.
Expansion products deepen progress.
Premium products offer personalized support.

Not every customer moves through every level. The model works because it offers options, not pressure.

Do you need all four product types?

No. You do not need all four to start.

Many businesses begin with:

• One core product

• One entry-level or premium option

Additional product types are added over time as the business matures and customer needs become clearer.

Why ascension models work

Ascension models work because they match how people make decisions.

Most people:

• Do not start with the highest-priced option

• Need time to build trust

• Want to progress at their own pace

An ascension model supports this behavior instead of fighting it.

Frequently asked questions

Is an ascension model required to sell online?
No. It is a framework, not a rule.

Can services and digital products be combined in an ascension model?
Yes. Many ascension models mix courses, memberships, and services.

Does an ascension model mean upselling?
No. It means offering next-step solutions when they are relevant.

When should you add more product types?
After you understand what customers ask for next.