What makes a Kajabi website visually appealing?

Creating a visually appealing website involves several elements that contribute to a positive customer journey:

1. Clean and Organized Layout: A well-organized layout with clear navigation helps users find information easily. Avoid a navigation menu with too many choices that appear as if you don't understand your key service/product offerings.

2. Color Scheme: Using a pleasing color palette that reflects your brand and creates a visually cohesive look. Consistent use of colors contributes to a polished appearance.

3. Typography: Use readable fonts and maintain a consistent typography style throughout the website. Sometimes fonts that are too "cursive-y" are difficult to read.

4. Images and Graphics: High-quality images and graphics enhance the visual appeal of a website. Ensure they are relevant to your content.

5. Whitespace: Proper use of whitespace helps prevent visual clutter and allows content to breathe. It enhances readability and draws attention to key elements.

6. Consistent Branding: Maintain a consistent brand identity across your website. This includes logos, colors, and messaging to reinforce brand recognition.

7. User-Friendly Navigation: Intuitive and easy-to-use navigation is essential. Users should be able to navigate your website seamlessly, finding what they need without frustration. Numerous drop-down menus often provide overwhelm to a user looking for one solution to their problem.

8. Consistency in Design Elements: Maintain consistency in design elements such as buttons, forms, and calls-to-action. This creates a cohesive and professional look.

Ultimately, the goal is to create a visually pleasing and user-friendly environment that enhances the overall experience for visitors to your website. 

It is likely your intention to have a website visitor stay as long as possible but from a customer journey standpoint, the likely visitor would prefer to go in, get their answer, and get on with the other items on their task list.